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GEOMARKETING & RETAIL ANALYSIS

GEOMARKETING & RETAIL ANALYSIS
AN ACCURATE
VISION OF
URBAN
DYNAMIC
GEOMARKETING & RETAIL ANALYSIS

The AMCV’s market research department has over two decades of geomarketing experience for both the public and the private sectors. Market research, site surveys, impact assessments, capacity models, strategic positioning studies, … we have been a pioneer in bringing over, creating and developing these tools in Belgium since and as early as 1997.

Furthermore, in order to provide town centre management structures and city centre operators with key performing indicators, we have created a « managing tool ». This managing tool consists in compiling a series of statistical data, qualitative and quantitative research, field surveys collections and plans, customer catchment areas, etc. It provides key indicators measuring the performance of city centres, following their evolutions and assessing their changes over time.
CLIENTS
COMMERCIAL DEVELOPMENT PERSPECTIVE ANALYSES (1st approved operator by Wallonia):

BELGIUM :
  • Arlon
  • Ath
  • Awans
  • Brabant Walloon intercommunal structure
  • Brussels Capital Region 
  • Charleroi ‘s urban area for Wallonia 
  • Chaumont-Gistoux
  • CITW - Centre d'Ingénierie Touristique de Wallonie
  • Courcelles 
  • Dinant 
  • Enghien 
  • Herstal 
  • Hannut 
  • Frameries 
  • Jodoigne 
  • Jurbise 
  • La Louvière + advice and guidance regarding the development of a new shopping mall in the city centre, worth 40.000 m²
  • Lessines 
  • Mouscron 
  • Namur (borough) 
  • Péruwelz 
  • Sambreville 
  • Soumagne 
  • SPW DGO4 
  • Tournai (Town centre) 
  • Wanze
FRANCE :
  • Aubenas 

COMMERCIAL MARKET RESEARCH
  • Beauraing  
  • Brussels 
  • Commercial atlas of Walloon Picardy 
  • Couvin 
  • Florennes
  • Louvain-la-Neuve’s commercial and urban management
  • Namur
  • Night & Day
  • UCM Namur
  • Wilhelm&Co

COMMERCIAL POSITIONING FOR :
  • Brussels : Josaphat Street, Schaerbeek
  • Dour :  Dour main commercial arteria

MARKET RESEARCH :

Geomarketing for the :
  • Private sector : Redevco, Mestdagh sa, Fortis Real Estate, Bernheim Comofi Real Estate, Wagner sa, Devimo Consult sa, SCCB, Pérobel sa, Idelux,..
  • and Shopping Centres: Ville 2, City Nord, Ring Shopping Center Kuurne, Shopping center Maasmechelen 2, Woluwe Shopping Center, …
  • Public sector / city centres of: Mons, Arlon, La Louvière, Wavre, Rixensart, Péruwelz, Calais …

Location for Spar Retail , Champion Groupe Mestdagh, Go sport, Cora, Espace Mode, Cash Converters, Ixina, Les Tissus du Chien Vert, Quick Restaurants, The Foodmaker, Geneviève Landhu, Carrefour Market, Michelin, AG Real Estate, Devimo, Idelux, Wilhelm & Co, Breevast, SNCB Holding, …

Redesign of a commercial building in Gilly (commercial use on the ground floor + housing above), together with Barattucci architecture firm.


IMPACT ANALYSES :
  • AG Real Estate : impact analysis of the development of new projects on existing commercial poles 
  • Wilhelm&Co : dimensioning and positioning of a shopping centre in Namur, Belgium
  • The City of Neufchâteau, Luxembourg Region, Belgium : impact of the complete reorganization of the Grand Place, especially the change of this main square into a one-way place 
  • The City of Arlon : impact of the redevelopment of the street “avenue de la Gare” on the commercial activity of the city core
  • IP Stratégie : impact of implementation of a Factory Outland Mall on Verviers city-centre

STUDIES ON TOURISM : 
  • Arlon : Quality Tourism Plan 
  • Bastogne : Quality Tourism Plan 
  • Charleroi : commercial development perspective analysis of Charleroi touristic neighbourhoods
  • CITW - Centre d'Ingénierie Touristique de Wallonie
  • La Louvière
  • La Roche-en-Ardenne : Quality Tourism Plan 
  • Strépy : Tourist promotion of the site of the place and ponds
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